Marketing News

Kiss Invests ‘Millions’ in R&D for Bold New Look

The nearly 40-year-old nail brand unveils a new visual identity, streamlined collections and improved sizing.

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By: Lianna Albrizio

Associate Editor

KISS has curated its extensive lineup into three personality-driven collections apropos for everyday wear or special occasions.

Kiss Beauty Group, a leader in salon-quality nails and lashes, is clawing its way to a new identity. The nearly 40-year-old brand’s bold new look includes refined nail collections and reimagined nail shapes that deliver improved comfort, fit and confidence in every set, per brand officials. “This is more than just a new look—it’s a transformation of how consumers experience our brand,” said Kristin Giarrusso, global marketing director at Kiss Products, Inc. “We list...

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